Liberty Marking Systems
A Multi-faceted Marketing Effort
Super Charges Lagging Sales
Super Charges Lagging Sales
Challenge
Liberty Marking Systems had not been producing the sales growth they hoped for in recent years. Liberty realized that they needed a more progressive brand and an ongoing lead generation program to pinpoint new prospects and industries that would revive the growth they experienced in years past.
Searching months for a marketing agency that understood manufacturing, they finally met with Marketing Adrenaline in March of 2017.
Website Design Solution
Business Card Design Solution
Solution
An in-depth discovery meeting and brainstorming effort produced a Marketing Action Plan featuring a new branding initiative that included a logo, website, sales collateral, and social media components; a unique direct marketing program that consisted of market research, telemarketing, email marketing and personal follow up to set appointments; and an SEO program to improve website traffic. These programs were implemented over the next 12 months.
Results
Liberty’s exciting new brand now compares favorably with their largest competitors while sending the message that they are more flexible and customer-oriented. The direct marketing program has produced over 40 qualified sales calls and at least 10 prospects that will be excellent long-term customers. They have generated over $75,000 in new business and expect that number to significantly increase as more prospects are converted to clients.
