GBI Cincinnati
New Product Launch Generates Inquiries
Challenge
GBI Cincinnati is a Tier-One International distributor of machine tools and accessories. GBI was introducing two new lines of equipment, the Matec Traveling Column Machines and the Revolution series of constant velocity VMC’s. They needed to communicate the benefits of these machines to their target audience to generate interest and inquiries.
Website Design Solution
Website Design Solution
Solution
A new user-friendly and informative website was created highlighting the key advantages the machines offered to OEM’s. Also, ads were created that ran in Modern Machine Shop along with a public relations effort that gained strong coverage of the Revolution in many industry publications.
Results
There was great interest generated in the new products, especially the Revolution Series. GBI received a number of inquiries and secured orders for both the new Revolution machines and retrofits for the controls to existing machines in the field.
