Wikipedia defines social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user generated content. Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.
You can’t be in business today without seriously considering how you can leverage social media to your advantage. It is changing the face or marketing communications. Facebook membership growth from the past month indicates that the social networking site will soon notch 700 million members. The professional social network, LinkedIn, now has 131 million members and more than a million groups, according to CEO Jeff Weiner. Then you add YouTube, Twitter, MySpace and the list goes on and on.
Marketing Adrenaline is well positioned to lead you through the social media maze and help you determine how you can take advantage of this tidal wave to increase awareness and generate new business. Our resident expert, Colleen Frye, can help you develop a social media strategy, create content and develop calendars that work with your existing marketing programs. That includes setting up the appropriate platforms, training contributors within your company on how to develop cool content, use the technology and promote your media presence. To keep abreast of the latest insights on social media from Marketing Adrenaline, visit us at: