Gaining an In-depth Understanding

of Your Business

Discovery Process

At Marketing Adrenaline, we feel we need to understand all aspects of your business in order to make intelligent, effective marketing decisions that will help your company grow. To accomplish this, we utilize a discovery process where we meet with key management to discuss your corporate structure, operations, personnel, distribution channels, sales force, target markets, buying influences, strengths, weaknesses, etc. This is three-to-four hour session results in a very productive exchange of information.


Drawing on the results of the discovery process, we produce a Marketing Action Plan (MAP) that includes a company overview, target market analysis, competitive review, brand positioning, SWOT analysis, and a detailed description of all marketing tactics including estimates and timelines. This information is summarized in an Excel spread sheet providing a complete overview of all activities succinctly communicating a comprehensive plan for the upcoming year.